Economics & Food Chain Division

Biosolutions unit

Economics & Food Chain Division supports companies producing technical means with many services.

End-User brand monitor©®

Launched in 2013, the End-User Brand Monitor©®service is a product devised by Agri 2000 to support the marketing and sales departments of agrochemical companies.
End-User Brand Monitor©®is an indispensable tool to establish brand equity strategies and to measure the marketing performance of the products of each agrochemical company.

The results of the End-User Brand Monitor©®

  • End-user level prices of plant protection products
  • Penetration of brands acquired for disease and phenological phases
  • Technical positioning (treatments and doses) of products used at end-user level
  • Satisfaction level of individual brand end-user levels.

Custom Survey

Custom surveys: are CATI/CAWI surveys and focus groups on samples of:

  • professional end-users
  • Opinion leading technicians
  • Mass distribution
  • Consumers

Examples of surveys carried out

  • Analysis of the perception of producers in relation to a new herbicide
  • Analysis of the perception of the trade in relation to integrated defense
  • Analysis of the perception of consumers in relation to the Valtellina apple
  • Analysis of customer satisfaction, analysis of Key Buying Factors
  • Analysis of technical and economical positioning and comparison with main competitors
  • Analysis of emerging needs and the creation of technical and economic after-sales services