Services for agricultural and agri-food businesses
Services for the development phase of a product
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Market surveys
Market surveys on competitors and analyses of customer needs. Surveys on the competitive advantage of a molecule in relation to the requirements of the food chain and opinion makers.
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Experimental trials
Registration trials and trials for fine tuning of products: efficacy, selectivity, mixability, residuals, beneficial organisms. Support for Product Leaders in the management of experimental activities regarding products and their potential usage.
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Sensory Analyses
Studies on the potential influence of an agrochemical on the biological transformation processes of products. Sensorial analyses to exclude the presence of defects in taste or aroma of fresh or processed products derived from crops treated with an agrochemical (taint tests).
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Biological Dossiers
Preparation of (Efficacy Dossiers Efficacia) (BAD – Biological Assessment Dossier) with a section on resistance.
Services for the Pre-Launch phase of a product
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Demonstrative field trials
Trials to assess correct technical positioning. Demonstrative trials involving the organization of platforms in several/different national and international venues to present results and support in organizing visits involving opinion leaders, end users and officials.
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Stewardship
Fine tuning of stewardship tools and initiatives regarding the various phases in a product’s life cycle.
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Marketing
Marketing communication support Surveys on competitors and analysis of customer needs Specific service to reduce the necessary time to reach an estimated market share (“Ramp-up”) for a new agrochemical.
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Marketing
Fine tuning of models for integrated management of innovative solutions in crop protection.
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Techno-economic solutions
Study of technical and economic solutions for sustainable agriculture (Life Cycle Assessment, Environmental Footprint).
Services for the Launch and Post-Launch Phase of a product
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Demonstrative field trials
Trials to assess correct technical positioning. Demonstrative trials involving the organization of platforms in several/different national and international venues to present results and support in organizing visits involving opinion leaders, end users and officials.
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Biological Dossiers
Preparation of (Efficacy Dossiers Efficacia) (BAD – Biological Assessment Dossier) with a section on resistance.
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Techno-economic solutions
Study of technical and economic solutions for sustainable agriculture (Life Cycle Assessment, Environmental Footprint).
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Marketing
Marketing communication support Surveys on competitors and analysis of customer needs Specific service to reduce the necessary time to reach an estimated market share (“Ramp-up”) for a new agrochemical.
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Stewardship
Fine tuning of stewardship tools and initiatives regarding the various phases in a product’s life cycle.
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Agro-economic assessment
Check of the impact (technical, social and economic) of the withdrawal of an agrochemical from the market through the definition and analysis of alternative scenarios and the active involvement of the food chain.
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End-User brand monitor
Responds to the need of guaranteeing a long life to products enabling a PERIODICAL check of their positioning and defining optimum relaunch strategies in a timely fashion.
