End-User brand monitor©®
Launched in 2013, the End-User Brand Monitor©®service is a product devised by Agri 2000 to support the marketing and sales departments of agrochemical companies. End-User Brand Monitor©®is an indispensable tool to establish brand equity strategies and to measure the marketing performance of the products of each agrochemical company.
The results of the End-User Brand Monitor©®• End-user level prices of plant protection products • Penetration of brands acquired for disease and phenological phases • Technical positioning (treatments and doses) of products used at end-user level • Satisfaction level of individual brand end-user levels.
Custom surveys: are CATI/CAWI surveys and focus groups on samples of: • professional end-users • Opinion leading technicians • Mass distribution • Consumers